Our brand campaign challenges the clean beauty industry with a bold, playful tone. It speaks to the ambiguity of the term “clean beauty“ while clearly showing the ways Beautycounter is setting the highest standards. Are we speaking to the consumer or our competition? It’s up to the viewer to decide and take action.
Our bold, playful copy is paired with equally bold, playful imagery: confident talent moments mixed with ’lick-the-screen’ product and texture shots. The result is a memorable, cheeky campaign that cements Beautycounter as the leader in clean through our All Bright C Serum.